Morpho Creation

Morpho is a small creator based in Sydney who started content creation to encourage and build a community centres on Dungeons and Dragons, TTRPGs and cosplay. Featured on Business Insider and helming the successful “#BringCRtoAUS” project in 2024, I approached them to establish a branding strategy.

Note: This case study is still a work in progress.

Project Role

Design Lead

Duration

4 Weeks

Tools

Figma
Miro
Adobe Illustrator
Adobe Indesign

The Challenge

Morpho had started to grow, and wanted to bring a more professional presence online without losing their whimsy. It was my role to come in and help guide them. I had to work around their limited access to design tools and create easy to use reusable assets and branding guidelines that was compatible with Canva.

Inspired by their time at Critical Role Events in America, they wanted to help establish that same of joy and wonder they felt back home in Australia.

01 Logo

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02 Font

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03 Palette

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01 Logo → 02 Font → 03 Palette →

01 Logo

Primary Logo

03 Palette

I kept the minimalist look of the first iteration of Morpho’s logo. Bringing together iconic symbols from TTRPG’s, the D20 and an important sparkle that represents the Star of Earendil.

There was just one non-negotiable, bright and bold. Morpho’s branding had to reflect their naturally bright and whimsical personality. This palette brings together bold colours with contrasting soft undertones.