Morpho Creation
Morpho is a small creator based in Sydney who started content creation to encourage and build a community centres on Dungeons and Dragons, TTRPGs and cosplay. Featured on Business Insider and helming the successful “#BringCRtoAUS” project in 2024, I approached them to establish a branding strategy.
Role
Design Lead
Tools
Figma, Adobe Indesign, Adobe Illustrator, Miro
Duration
5 weeks
01 Logo
⋅˚₊‧ ୨୧ ‧₊˚ ⋅
02 Font
⋅˚₊‧ ୨୧ ‧₊˚ ⋅
03 Colour Palette
⋅˚₊‧ ୨୧ ‧₊˚ ⋅
04 Social Media
⋅˚₊‧ ୨୧ ‧₊˚ ⋅
01 Logo ⋅˚₊‧ ୨୧ ‧₊˚ ⋅ 02 Font ⋅˚₊‧ ୨୧ ‧₊˚ ⋅ 03 Colour Palette ⋅˚₊‧ ୨୧ ‧₊˚ ⋅ 04 Social Media ⋅˚₊‧ ୨୧ ‧₊˚ ⋅
The Challenge
01 Logo
Primary Logo
02 Font
Morpho had started to grow, and wanted to bring a more professional presence online without losing their whimsy. It was my role to come in and help guide them. I had to work around their limited access to design tools and create easy to use reusable assets and branding guidelines that was compatible with Canva.
Inspired by their time at Critical Role Events in America, they wanted to help establish that same of joy and wonder they felt back home in Australia.
Secondary Logo
It was imperative I kept the fonts for Morpho simple and free. Accessibility was important, Morpho has to be able to use these fonts on other design applications such as Canva.
Font: DM Serif Display
03 Palette
04 Social Media
I kept the minimalist look of the first iteration of Morpho’s logo. Bringing together iconic symbol from TTRPG’s, the D20 in a subtle way with the Star of Earendil (from LOTR!). Both of which have significant meaning for Natasha (the mind behind morpho). The logos were designed in Adobe Illustrator.
Hex: #8C51A6
R: 248 G: 230 B: 229
Font: Garet
Hex: #D96CA8
R: 247 G: 211 B: 82
Hex: #F2CA52
R: 222 G: 108 B: 163
Wordmark
Hex: #82C9D9
R: 124 G: 193 B: 215
Hex: #F2E4E4
R: 135 G: 74 B: 154
